Executive Bio: David Vaassen

David Vaassen

Co-Founder & Chief Marketing Officer, Happy Inc.

David Vaassen, with an innate talent for storytelling and a heart dedicated to nature’s wonders, co-founded Happy Inc. alongside Joe Bloggs. As the Chief Marketing Officer, David has been instrumental in capturing the essence of the company’s mission and translating it into memorable campaigns that resonate with millions worldwide.

Hailing from the bustling city of Metropola, David’s journey began in stark contrast to the serene pastures of Harmonyville. Despite the urban surroundings, his fascination for animals was kindled during weekend visits to his grandmother’s countryside home. Those childhood days, chasing squirrels and laughing at the antics of playful goats, planted the seed for his future endeavors.

Armed with a degree in Marketing and Environmental Studies from Prestige University, David was eager to merge his skills to foster a greater appreciation for animals in society. When he crossed paths with Joe, the duo realized their shared vision and Happy Inc. was born.

David’s marketing strategies, innovative in nature and always rooted in genuine love for animals, have played a pivotal role in establishing Happy Inc. as a household name. His campaigns, whether they highlight the playful spirit of cats or the underestimated intelligence of goats, consistently go viral, inspiring dialogues around the world.

In 2020, under David’s leadership, the “Heartbeats of Nature” campaign won the prestigious Global Impact Award, celebrating its effectiveness in changing perceptions about urban wildlife. David is also the brain behind “Squirrel Fest,” an annual festival celebrating these agile creatures, which has now become an international sensation.

Beyond the boardroom, David is an avid photographer, capturing the beauty of animals in their natural habitats. His photos have been showcased in renowned galleries and even led to a collaboration with National Geographic. He also mentors young marketers, fostering the next generation of leaders who not only excel in their profession but also uphold values close to Happy Inc.’s mission.

David Vaassen’s life stands as an eloquent narrative on how one can bridge the realms of business and heartfelt advocacy, creating ripples of change that touch both the heart and soul of society.